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Expectations businesses need to meet in the customer journey

Publication date: 06.05.2016

Recent research report from Salesforce revealed almost 90% of top marketers consider customer journey to be crucial in their general marketing strategies. Customer journey encompasses all sorts of interactions between customers and the brands, services and products of various companies that take place across all communication channels. Nearly 75% …

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What can we expect from our smart cities?

Publication date: 26.04.2016

The emergence and growing popularity of urban development vision of smart cities is both exciting and challenging. The integration of multiple information and communication technologies (ICT) such as the Internet of Things, cloud-based services or the use of smart meters open many doors, giving the ability to substantially improve the standard and…

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What can financial services do to improve customer experience in the relationship economy?

Publication date: 30.03.2016

 

Financial organisations need to personalise their services as we now enter the relationship economy. According to The Institute of Customer Service this is where an organisation’s success depends on the quality of its relationships with customers.

After two years of decline in customer experience, the latest results from the UK Customer Sa…

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Top 5 strategies to increase customer experience

Publication date: 22.02.2016

By 2020, customer experience will be the key brand differentiator overtaking price and product according to Walker Customer Intelligence Unit. In this same year, Gartner has stated customers will manage 85% of their relationship with a company, without interacting with a human. From this we can expect customer interaction to become crucial for a c…

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Should companies be giving ‘Nearshoring’ a go next year?

Publication date: 11.12.2015

As the year comes to an end, we at Outbox are tying up all the loose ends on projects and taking some time to look back at 2015. Some of our highlights include celebrating our ten years of CRM excellence, being awarded Salesforce’s Platinum Partner and strengthening our partnership with hybris.

But we are also very much looking forward to 2016 …

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